Friday, April 1, 2011

VIP: Jim Butler at Opening Day

It was a beautiful day for baseball, yesterday in downtown St. Louis. The streets were a buzz with Cardinal fans and marketing.

(The view from the top of the parking structure)

As the marketing team behind the Jim Butler display, which included 4 vehicles from the 4 different dealerships, we got to partake in the Y98.1 VIP area at the Opening Day Rally. And I am one to never turn down free food or drinks. I believe it was hosted by Hacienda and Chips and Salsa are my jam. So I was thoroughly pleased :)


Designed the graphics that were on each vehicle which was really just the URL of each dealership to their corresponding vehicle.

(The Hummer to Jim Butler Plaza)

Also designed flyers for the sales person of each dealership to hand out.

(Flyer to Jim Butler Mitsubishi)

The star of the show for sure was the Chevy Camaro. People loved taking pictures of it, but it is indeed very photogenic. Total chick magnet, ay? Sporting the Cardinal red ;)
(Camaro from Jim Butler Chevrolet)

The rally ended at two. But it was a lot of fun. Stay tuned for part 2 of my Opening Day adventure after the "working" part was over. GO BIRDS!

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